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100% Pass Quiz 2023 Perfect Salesforce MKT-101 Exam Bootcamp

100% Pass Quiz 2023 Perfect Salesforce MKT-101 Exam Bootcamp

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Salesforce MKT-101 Exam Syllabus Topics:

Topic 1
  • Subscriber and Data Management
  • Analytics and Troubleshooting
Topic 2
  • Introduction to Salesforce Marketing Cloud
  • Summary
Topic 3
  • Message Testing, Delivery, and Email Marketing Best Practices
Topic 4
  • Email Message Design and Creation
  • Marketing Automation

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q67-Q72):

A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?

  • A. Create from a Filtered Data Extension
  • B. Create from New
  • C. Create from Template
  • D. Create from Existing

Answer: D

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

  • A. Personalization Strings still allow PII to be displayed within an email.
  • B. Tokenized Sending should be combined with field-level data encryption for additional security.
  • C. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
  • D. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

Answer: C,D

What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

  • A. Native execution of a Server-side JavaScript activity.
  • B. The option to convert a qualified Lead to a Contact.
  • C. Flexibility to wait based on duration or a specific time.
  • D. The ability to send an email to a Salesforce audience.

Answer: D

Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

  • A. Create a scheduled Automation with a Query Activity and a Send Email Activity
  • B. Use Content Builder Send Flow to send the email to the Salesforce Campaign
  • C. Create a Journey with a Salesforce Data entry source and an Email Activity
  • D. Create a Journey with a Salesforce Campaign entry source and an Email Activity

Answer: B

A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat a. Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

  • A. Email Address
  • B. Order History
  • C. Data Extension Fields
  • D. List Attributes

Answer: A,D


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