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NEW QUESTION # 47
A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The marketer wants to send out the campaign on August 1.
The company sells the following summer products:
* Sandals
* Swimwear
* T-shirts
* Shorts
The available attributes are: customer_hobbies email opt in
The available events are:
producLbrowse
product_category
itemjd
How should the marketer configure this campaign?
- A. For events select:
product.browse = last 90 days
product.category = Sandals. Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31 - B. For attributes select: email opt in = YES
For events select:
product.browse = last 90 days
product.category = Sandals, Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31
For attributes select: email opt in = NO - C. For events select:
item_id = 1221
product_category = Sandals, Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31 - D. For attributes select: email opt in = YES
For events select:
product.browse = last 90 days
producLcategory = sandals, swimwear, tshlrts. shorts
Save the segment and schedule the export for 8/1
For attributes select: email opt in = YES
Answer: B
Explanation:
Explanation
This is the most appropriate workflow to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. By selecting email opt in = YES as an attribute, the company can filter out customers who have not consented to receive email communications. By selecting product.browse = last 90 days and product.category = Sandals, Swimwear, Tshirts, Shorts as events, the company can capture customers who have shown interest in summer products recently. By saving the segment and scheduling the export for 7/31, the company can ensure that the segment is up to date and ready to be sent out on August 1. References: : Create a Segment : Schedule Segment Export
NEW QUESTION # 48
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
- A. Aggregation functions
- B. Analytical functions
- C. Count functions
Answer: B
Explanation:
Explanation
Analytical functions are functions that allow users to perform complex calculations on data within a segment definition. For example, users can use analytical functions to calculate averages, sums, counts, ranks, percentiles, and more. Analytical functions can help users create more advanced segments based on derived metrics or attributes. References: : Analytical Functions Overview
NEW QUESTION # 49
Which three menu options can be used to validate and monitor a destination? (Choose three.)
- A. Overview
- B. Services
- C. Catalog
- D. Browse
- E. Systems View
Answer: A,D,E
Explanation:
Explanation
These are three menu options that can be used to validate and monitor a destination. Systems View allows users to see the status of dataflows between sources and destinations, as well as any errors or warnings.
Overview allows users to see the basic information and settings of a destination, such as name, description, type, and activation status. Browse allows users to see the segments that have been shared with a destination, as well as their size and export status. References: : Systems View : Overview : Browse
NEW QUESTION # 50
A customer wants to send out a personalized monthly reminder email to all customers that have opted in to tell them about the monthly specials.
Which attributes should be sent to the destination?
- A. Email Opt In Flag
Name - B. Email Address
Name - C. Email Address
Email Opt In Flag
Answer: B
Explanation:
Explanation
The correct answer is B because it matches the requirement given in the question. The customer wants to send out a personalized monthly reminder email, so they need to send the Email Address and Name attributes to the destination. The other options do not include both of these attributes or are irrelevant for personalization.
References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
NEW QUESTION # 51
An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.
The following data sources are available to be imported:
* CRM system of customers
* Adobe Analytics
* Order Processing System detailing orders
The retailer uses the following tools to market to customers:
* Email
* Google Display Ads
* Adobe Target for personalization
Known prospects are defined as people who have provided an email address.
Which workflow should be used?
- A. 1. Import customer data into the profile
2. Set up Adobe Analytics as a source
3. Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout
4. Send the segment of Abandon customers to Campaign and Target - B. 1. Import customer data into the profile
2. Set up Adobe Analytics as a source
3. Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout
4. Send the segment of Abandon customers to Campaign and Target - C. 1. Import customer data into the profile
2. Set up Order Processing System detailing orders
3. Use segmentation to find customers who have visited a product page and added to cart but did not order
4. Send the segment of Abandon customers to Campaign and Target
Answer: A
Explanation:
Explanation
This is the most suitable workflow to contact known prospects or customers who abandon before checking out.
By importing customer data into the profile, the company can enrich their profile data with CRM information, such as email address. By setting up Adobe Analytics as a source, the company can ingest online behavior data from web and app into AEP dataset. By using segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending the segment of Abandon customers to Campaign and Target, the company can activate their segment across multiple channels, such as email, Google Display Ads, and personalization. References: : Onboard Data into Platform : Connect Adobe Analytics Data Sources : Create a Segment : Share Segments with Destinations
NEW QUESTION # 52
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